Explain Why Marketers Need to Understand the Views of Consumers

question 23

Essay

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

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Definitions:

Key Selling Points

The most attractive and unique features of a product or service that are highlighted to encourage purchases.

Anticipating Objections

The practice of predicting and preparing responses to potential criticisms or opposition.

Assessing Audience

involves identifying and understanding the characteristics, needs, and expectations of those for whom the content or message is intended.

Mutually Beneficial

A situation or agreement that provides advantages or positive outcomes to all parties involved.