In the New Product Development Process, a Description of the Features

question 22

Multiple Choice

In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.

• A) product idea
• B) product concept
• C) product image
• D) augmented product
• E) product personality

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Definitions:

Testability

The capability of a hypothesis or theory to be tested, confirmed, or refuted through experimentation or observation.

Comparative Reasoning

The process of evaluating the similarities and differences between two or more entities to draw a conclusion or make a decision.

Comparative Inference

The process of drawing conclusions based on the comparison of different data sets, cases, or instances.

Comprehensiveness

The quality or state of being complete and including all or nearly all elements or aspects of something.