Marketers Classify Convenience Products as ________

question 80

Multiple Choice

Marketers classify convenience products as ________.

• A) staple products, impulse products, and emergency products
• B) specialty products, shopping products, and unsought products
• C) core products, actual products, and augmented products
• D) generic products and branded products
• E) attribute-based products and price-based products

---

Definitions:

Divert

To change the direction or course of something, often to avoid a problem or to distract attention.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations, aimed at achieving a specific goal.

Politeness Theory

Theory that people have positive perceptions of others who treat them politely and respectfully.

Face-Threatening

Actions or behaviors that challenge the social image someone wants to project, potentially causing embarrassment or damage to reputation.