The Major Categories of Business-To-Business Customers Are ________

question 130

Multiple Choice

The major categories of business-to-business customers are ________.

• A) producers, retailers, and consumers
• B) resellers and governments
• C) organizations, producers, and manufacturers
• D) producers, resellers, and organizations
• E) consumers and retailers

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Definitions:

Pricing Tactic

A strategy used by companies to set the price for their products or services in order to maximize profitability and market share.

Logistics Contract

A legally binding agreement specifying the terms and conditions under which logistics services will be provided.

Fuel Surcharge

An additional fee charged by transporters to cover the fluctuating costs of fuel, often variable and linked to fuel price indexes.

Targeted Consumers' Perceived Price

The price that potential buyers believe a product or service is worth or what it should cost, influenced by marketing and positioning.