Procter & Gamble Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 113

Multiple Choice

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

• A) commercialization
• B) business analysis
• C) idea generation
• D) screening
• E) product concept development

---

Definitions:

Introspection

The examination or observation of one's own mental and emotional processes.

Conflicting Reports

Situations where different sources provide information that is inconsistent or contradictory with one another.

Leipzig

A city in Saxony, Germany, significant for its cultural heritage and historical importance in music, publishing, and as a center for trade fairs.

Laboratory

A facility that provides controlled conditions where scientific or technological research, experiments, and measurement may be performed.