Which Type of Segmentation Centers on the Use of the Word

question 103

Multiple Choice

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

• A) usage occasions
• B) psychographic
• C) experiential
• D) demographic
• E) geotargeting

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Definitions:

Situational Factors

Variables that affect consumer buying decisions and behaviors that are influenced by external conditions rather than internal or personal characteristics.

Interpersonal Attraction

The force that draws individuals together to form friendships, romantic relationships, or other social connections.

Accommodation

A cognitive process proposed by Jean Piaget involving altering existing cognitive schemas, perceptions, and understanding so new information can be incorporated.

Asymmetrical Features

Physical attributes where the left and right sides of an object or face are not mirror images, lacking perfect symmetry.