Explain Why Marketers Need to Understand the Views of Consumers

question 23

Essay

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

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Definitions:

Comprehensive Income

The total change in equity for a reporting period other than from transactions with owners, including all unrealized gains and losses.

Statement of Changes

Refers to a financial statement that outlines the changes in equity of a company over a specific period due to transactions with owners and other comprehensive income.

Retained Earnings

The remaining net income for the company after distributing dividends to its shareholders.

Non-controlling Interest

An ownership interest in a subsidiary that is not significant enough to allow the holder to control or influence its policies.