Explain Why Marketers Need to Understand the Views of Consumers

question 23

Essay

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.

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Definitions:

Working-Class

A social group consisting of people employed in lower-tier jobs, often involving manual labor and receiving hourly wages.

African American/Black

Pertains to individuals in the United States with origins in any of the black racial groups of Africa.

White Middle-Class

A socioeconomic group characterized by moderate to high income, cultural norms, and educational levels, predominantly of white ethnicity in Western contexts.

Latina

A woman of Latin American origin or descent, often used in the United States to refer to women from Central and South America, as well as the Caribbean.