________ Segmentation Variables Classify Consumers on the Basis of How

question 130

Multiple Choice

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

• A) Demographic
• B) Behavioral
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Rats

Often used in psychology experiments as subjects for studying behavior, learning, and neurological processes.

Chimpanzees

A species of great ape known for its intelligence and complex social behaviors, often studied to gain insights into human evolution and behavior.

Unconscious Influences

Factors operating below an individual's level of conscious awareness that can affect thoughts, feelings, and behaviors.

Traits

Enduring characteristics or tendencies that influence behavior across various situations and over time.