________ Segmentation Variables Classify Consumers on the Basis of How

question 130

Multiple Choice

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

• A) Demographic
• B) Behavioral
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Voluntarism

A principle or policy that emphasizes the freedom of individuals to volunteer or choose how to act without external compulsion, often in the context of social and economic activities.

Market Imperfections

Conditions within the marketplace that prevent the efficient allocation of resources or the achievement of market equilibrium, such as monopolies, externalities, or information asymmetries.

Persistent Unemployment

The continuous existence of high levels of unemployment within an economy over an extended period, often indicating structural economic problems.

Mainstream Economics

A body of economic thought and theory that is widely accepted and practiced by economists and policy makers, characterized by a focus on markets, efficiency, and equilibrium.