Superior Image, Unique Product Features, and Better Service Are All

question 22

Multiple Choice

Superior image, unique product features, and better service are all examples of ________.

• A) brand personalities
• B) brand positions
• C) perceptual maps
• D) competitive advantages
• E) customer touchpoints

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Definitions:

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.

Dishonest

Pertains to the act of being untruthful or misleading in one's interactions or statements.

Defense Mechanism

Mental mechanisms used subconsciously to shield oneself from the distress caused by thoughts or emotions that are not socially acceptable.

Projection

A defense mechanism where one attributes their own unacceptable thoughts, feelings, or motives to another person.