A Soup Company Found Its Canned Nacho Cheese Sauce Was

question 53

Multiple Choice

A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.

• A) geographic
• B) life cycle
• C) psychographic
• D) lifestyle
• E) usage

---

Definitions:

Indirect

Costs that are not directly traceable to a product, activity, or project, often called overhead.

Salespersons

Individuals who sell products or services, often working on commission and focusing on meeting sales targets.

Administrative Office

A physical or virtual location where administrative and managerial tasks of an organization are carried out, including paperwork, planning, and coordination activities.

Salaries

Regular payments made by employers to employees, usually monthly, for their professional services.