Marketers Use ________ When They Want to Determine If a Change

question 152

Multiple Choice

Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.

• A) ethnography
• B) predictive techniques
• C) descriptive research
• D) causal research
• E) exploratory research

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Definitions:

Product Liability Suits

Legal claims brought against manufacturers, distributors, suppliers, or retailers for damages that consumers suffer because of defects in goods.

Scientific Subject Matter

Topics or areas of study that are concerned with or based on the principles of science and the natural world.

Market Share Theory

Market share theory suggests that companies can improve profitability and sustainability by increasing their percentage of sales within a specific market relative to competitors.

Defective Product

A product that is not fit for its intended use due to manufacturing or design errors, safety issues, or lack of adequate instructions.