A(n) ________ Would Probably Include Customer Demographics, Location, Lifestyle Information

question 81

Multiple Choice

A(n) ________ would probably include customer demographics, location, lifestyle information, and a description of how frequently the customer buys the product.

• A) geocode
• B) NAICS classification
• C) segment profile
• D) VALS™ type
• E) PRIZM segment

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Definitions:

Moods

are affective states that are less specific than emotions, often longer-lasting, and not necessarily triggered by a specific event or object.

Display Rules

Cultural or social guidelines that dictate how emotions should be expressed in particular situations.

Certain Emotions

Specific, identifiable feelings that influence individuals' thoughts and actions.

Employees

Individuals who are hired by an organization or a person to perform work under agreed conditions for compensation.