Using All Relevant Information to Make the Best Possible Marketing

question 68

Multiple Choice

Using all relevant information to make the best possible marketing decision is referred to as ________.

• A) agile marketing
• B) market intelligence
• C) evidence-based decision making
• D) the market research process
• E) predictive technology

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Definitions:

Trial Close

A sales technique that involves asking a prospective buyer for their opinion or a soft commitment on a product or service before the final close.

Two-way Communication

An exchange of information that involves both parties speaking and listening effectively to ensure mutual understanding.

Prospect's Opinion

The viewpoint or stance of a potential buyer about a product or service, often considered during the sales process to better address their needs or concerns.

Trial Close

A sales technique where the salesperson asks the potential buyer questions that assume the sale has been made, to gauge their readiness to commit.