Using ________, a Company Modifies a Basic Good or Service

question 84

Multiple Choice

Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer.

• A) undifferentiated targeting
• B) positioning
• C) customized marketing
• D) mass customization
• E) differentiated targeting

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Definitions:

Synergistic

Describes the action of a medication that augments or enhances the actions of another medication.

Additive Effect

The combined actions of two or more drugs are the same as the sum of each action individually.

Agonist

A drug that binds to a receptor in order to produce or trigger a response.

NIH

The National Institutes of Health, a part of the U.S. Department of Health and Human Services, is the primary federal agency conducting and supporting medical research.