Marketers at P&G Selected Generation Y, a Demographic That Includes

question 87

Multiple Choice

Marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products. Which of the following were they executing?

• A) market segmenting
• B) undifferentiated targeting
• C) differentiation
• D) targeting
• E) positioning

---

Definitions:

Finite Number

A number that is countable and limited in value, as opposed to infinite numbers which have no end.

Infinitely

Without limit or end; extending beyond measure or comprehension.

Impossible

Refers to something that cannot be done or achieved within the existing conditions or limits.

Hasty Generalization

A logical fallacy where a conclusion is not logically justified by sufficient or unbiased evidence, typically involving conclusions drawn from an inadequate sample size.