Favorite Memories Is a Small Company That Specializes in Serving

question 109

Multiple Choice

Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?

• A) undifferentiated targeting
• B) custom marketing
• C) differentiated targeting
• D) concentrated targeting
• E) mass customization

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Definitions:

Victory for the Union

Phrase generally referring to the success of the Northern states (the Union) over the Confederate states in the American Civil War.

Strategy Criticized

The evaluation and questioning of the effectiveness or appropriateness of a particular plan of action.

Lincoln's Thinking

The ideologies, beliefs, and policies of Abraham Lincoln, the 16th President of the United States, especially his views on slavery, democracy, and national unity.