To Market Suave Shampoo, Unilever Used PRIZM to Identify Neighborhoods

question 108

Multiple Choice

To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example?

• A) geotargeting
• B) geodemography
• C) the hierarchy of needs
• D) behavioral
• E) family life cycle

Understand the fundamentals of negotiable instruments as defined by the Uniform Commercial Code (UCC).

Identify the various types of negotiable instruments and their characteristics.

Recognize the requirements and conditions for the negotiability of instruments.

Comprehend the roles and responsibilities of parties involved in the negotiation and endorsement of negotiable instruments.

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Definitions:

Inventory

Refers to the goods and materials a business holds for the ultimate goal of resale.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor costs.

Bond Interest Expense

Bond interest expense is the cost incurred by an issuer of bonds due to periodic interest payments made to bondholders.

Carrying Amount

The value at which an asset is recognized on the balance sheet after deducting any accumulated depreciation and impairment charges.