Which of the Following Most Accurately Describes PRIZM

question 104

Multiple Choice

Which of the following most accurately describes PRIZM?

• A) a method of removing heterogeneous variables from a target market
• B) a method of data mining used to implement market development strategies
• C) a database that classifies the U.S. population into segments based on geographic information, socioeconomic data, and lifestyle attributes
• D) a database that classifies the international population into segments based on demographic and geographic characteristics
• E) a positioning strategy used in the introduction of new consumer products

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Definitions:

CPT

Current Procedural Terminology, a set of codes used by medical professionals to standardize billing for procedures and services.

ICD

International Classification of Diseases, a coding system used to classify and code diagnoses, symptoms, and procedures.

CPT

Current Procedural Terminology; a set of codes used by healthcare professionals to report and document medical, surgical, and diagnostic services.

ICD

International Classification of Diseases, a system of codes used for classifying diagnoses, symptoms, and procedures.