________ Segmentation Variables Classify Consumers on the Basis of How

question 130

Multiple Choice

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

• A) Demographic
• B) Behavioral
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Common Stock

Equity ownership in a corporation, representing a claim on its earnings and assets, and conferring voting rights in certain corporate decisions.

Cost Method

This accounting approach involves recording an investment at its original cost without adjusting for changes in market value.

Equity Method

An accounting technique used to record investments in other companies where the investor has significant influence but does not have full control.

Consolidated Financial Statements

Financial statements that show the financial position and results of operations of a parent company and its subsidiaries as a single entity.