When Many Men in the Baby Boomer Segment Started Getting

question 100

Multiple Choice

When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use both on their heads and their facial hair. These hair care product manufacturers used ________ segmentation to define their target markets.

• A) lifestyle
• B) behavioral
• C) socioeconomic
• D) demographic
• E) psychographic

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Definitions:

Risk Factors

Variables or conditions that increase the likelihood of a negative outcome, such as disease or psychological disorders.

Lesions

Abnormal changes in body tissues caused by disease or injury, which can be any size, shape, and located on or within the body.

Stomach

A muscular, hollow organ in the gastrointestinal tract of humans and many animals, where digestion of food begins.

Voluntary Motor

Pertaining to movements that are under the conscious control of the brain, intended to perform specific actions.