Mass Marketers Such as Walmart Often Ignore Market Segment Differences

question 63

Multiple Choice

Mass marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?

• A) undifferentiated targeting
• B) differentiated targeting
• C) target marketing
• D) concentrated targeting
• E) mass customization

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Definitions:

Lifespan

The average period that a living being or organism is expected to live.

Pathologization

The process of treating or characterizing behaviors, beliefs, or conditions as indicative of a disease or disorder.

Medicalization

The process by which human conditions and behaviors are treated as medical issues, often leading to being addressed with medical interventions.

Normalization

The process of making something normal or standard, typically referring to the process of making specific values, behaviors, or societal conditions accepted as norms.