Soundz, a Marketer of High-End Headphones, Wants to Better Understand

question 92

Multiple Choice

Soundz, a marketer of high-end headphones, wants to better understand how consumers think and feel about its products. Which of the following would be the best tool to help the leadership at Soundz learn about consumer attitudes toward the brand?

• A) predictive technology
• B) scanner data
• C) machine learning
• D) sentiment analysis
• E) search engine optimization

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Definitions:

Visual Cues

Elements in the environment that provide visual information to aid perception and understanding.

Monocular Cues

Refers to the visual information that allows for depth perception and the sense of three-dimensionality from a single eye.

Binocular Cues

Visual information taken in by two eyes that enable a sense of depth perception, such as stereopsis, convergence, and parallax.

3D Movies

Films that create the illusion of depth perception, typically using special glasses, to enhance the viewing experience.