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Marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products. Which of the following were they executing?
Parental Smoking
The act of smoking by parents and its potential impact on their health as well as the health and environment of their children.
Pneumonia
An inflammatory condition of the lung primarily affecting the small air sacs known as alveoli, typically caused by bacterial, viral, or fungal infections.
Medical Problems
Issues or conditions affecting an individual's health that may require diagnosis, management, or treatment by healthcare professionals.
Handedness
The preferred use of one hand over the other for performing tasks, reflecting differences in brain function.
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