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Describe the Function of Customer Insights

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Essay

Describe the function of customer insights.


Definitions:

Decision-Making Processes

Processes through which individuals or organizations make choices among alternative courses of action to achieve their objectives.

Scarcity

A fundamental economic problem of having seemingly unlimited human wants in a world of limited resources, leading to the necessity of prioritizing resource allocation.

Production Possibility Curve

A graphical representation showing the maximum combination of goods and services that can be produced in a given period with available resources.

Opportunity Cost

The expense incurred by not choosing the second-best option when making a decision.

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