Consumers Often Rely on Rules of Thumb to Make Speedy

question 87

Multiple Choice

Consumers often rely on rules of thumb to make speedy decisions when weighing the merits of competing brands. These rules are referred to as ________.

• A) evaluative criteria
• B) compensatory decision rules
• C) affects
• D) heuristics
• E) cognitions

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Definitions:

Virgin Islands

A group of tropical islands in the Caribbean Sea, divided into the US Virgin Islands and the British Virgin Islands, each territory with its own governance.

Partnership Interest

A partner’s ownership interest in a partnership which embodies the partner’s transferable interest and the partner’s management and other rights.

Shareholder Interest

Refers to the stakes or investments that shareholders have in a company, encompassing financial gains, company governance, and decision-making influence.

Creditors Of Partnership

Individuals or entities that a partnership owes money to.