________ Is the Knowing Component of Attitudes

question 42

Multiple Choice

________ is the knowing component of attitudes. It is the beliefs or knowledge a person has about a product and its important characteristics.

• A) Affect
• B) Cognition
• C) Behavior
• D) Motivation
• E) Interpretation

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Definitions:

New Product

A good, service, or idea that is perceived by some potential customers as new and that is introduced to the market.

Consultative Decisions

Are made by one individual after seeking input from or consulting with members of a group.

Manager

An individual responsible for controlling or administering an organization or group of staff; someone who makes decisions and oversees the work of others.

Subordinates

Individuals who are lower in rank or position and are typically under the direction of someone else within an organizational hierarchy.