Perception Is an Example of an Internal Influence on the Consumer

question 25

True/False

Perception is an example of an internal influence on the consumer decision-making process.

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Definitions:

Personality

Is the relatively stable set of psychological attributes or traits that distinguish one person from another. Some organizations believe that one or more particular personality traits may relate to how well an employee can perform a certain job or type of job.

Psychological Attributes

Characteristics of an individual's psychological makeup, including personality traits, attitudes, motivations, and emotions.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

Human Resources

The department within an organization that focuses on recruitment, management, and providing direction for the people who work in the organization.