________ Refers to the Collection, Deployment, and Interpretation of Information

question 29

Multiple Choice

________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers.

• A) Market research
• B) Evidence-based decision making
• C) Exploratory research
• D) Customer insight
• E) Predictive technology

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Definitions:

Marketing Manager

A professional responsible for overseeing the promotion and advertising of products or services, aiming to enhance sales and market presence.

Decision-Making Process

A series of steps taken by individuals or organizations to choose among alternatives and solve problems.

Countertrade

The practice of using barter rather than money for making global sales.

Media Advertising

The use of various media channels, such as TV, radio, and digital platforms, to promote products, services, or brands to a wide audience.