The Product Alternatives a Customer Knows About Are Referred to as the ________

question 116

Multiple Choice

The product alternatives a customer knows about are referred to as the ________.

• A) compensatory set
• B) determinant set
• C) evoked set
• D) consideration set
• E) evaluative criteria

---

Definitions:

Discontinuous Innovations

Innovations that introduce a fundamental change by creating entirely new markets or revolutionizing existing ones, often disrupting the status quo.

Continuous Innovations

Ongoing updates and improvements to products, services, or processes that are aimed at sustaining competitiveness and meeting evolving market demands.

Incremental Innovations

Minor improvements or updates made to a product or service to enhance its usage or appeal without drastically changing it.

Kano Model

A theory for product development and customer satisfaction which categorizes customer preferences into delighters, satisfiers, and basic needs.