The Three Main Categories of Influences That Affect the Consumer

question 108

Multiple Choice

The three main categories of influences that affect the consumer decision-making process are ________.

• A) physical, emotional, and behavioral
• B) internal, situational, and social
• C) environmental, familial, and sociocultural
• D) sociocultural, behavioral, and external
• E) environmental, personal, and sociocultural

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Definitions:

Dominant Ideology

The set of beliefs, values, and norms that are most widely shared within a society, often reinforcing the current social power structure.

Meritocracy

A system or society where individuals are rewarded and advanced based on ability and talent rather than on class privilege or wealth.

Ideology

A system of ideas, beliefs, and values that reflects and supports the interests of a particular group or society.

Sociological Perspective

A view of society based on the dynamic relationships between individuals and the larger social network in which we all live.