For Marketers, Racial and Ethnic Subcultures Are Less Important Than

question 45

True/False

For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

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Definitions:

Job Evaluations

A systematic process to determine the relative worth of jobs within an organization, often used to establish fair compensation.

Superior

Refers to something that is above average in quality or performance; often used to describe a higher rank or excellence.

Inferior

Describing something of lower quality, value, or importance in comparison to another.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.