A(n) ________ Is a Comprehensive Display and Access System That

question 66

Multiple Choice

A(n) ________ is a comprehensive display and access system that provides employees with up-to-the-minute information necessary to make decisions.

• A) intranet
• B) marketing dashboard
• C) acquired database
• D) market intelligence system
• E) syndicated research report

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Definitions:

Differentiated Targeting

A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.

Niche Marketing

A targeting strategy that involves pursuing a large share of a small market segment.

Print Advertising

A form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and promote products or services.

International Markets

Markets that exist outside of a company's home country, allowing for the expansion and sale of goods and services globally.