Which of the Following Statements About CRM Programs Is True

question 105

Multiple Choice

Which of the following statements about CRM programs is true?

• A) The success of a CRM program relies on its use of mass communication channels.
• B) CRM programs include information gathered from each customer touchpoint.
• C) Internet technology is a barrier to the successful implementation of CRM programs.
• D) To succeed, all companies should engage in CRM every time they interact with a customer.
• E) Only consumer marketers can benefit from the use of CRM programs.

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Definitions:

Digestive System

An assembly of organs that collaborate to transform food into energy and essential nutrients to nourish the whole body.

Sigmoid Colon

The part of the large intestine closest to the rectum and anus, shaped like an "S".

Large Intestine

The terminal part of the gastrointestinal tract, responsible for water absorption, and formation and excretion of feces.

Digestive System

The complex series of organs and glands responsible for the ingestion, digestion, and absorption of food and elimination of waste.