Theresa Fielding Owns an Internet Company That Sells Gift Baskets

question 104

Essay

Theresa Fielding owns an Internet company that sells gift baskets. Each customer can pick out what she wants in the basket to make it a personalized gift. Theresa has demographic information about buyers stored in the company database. The database also has the address of each basket recipient, when each basket was sent, the contents of each basket, and if it was sent for a special occasion. How could Theresa use this database?

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Definitions:

Crowdfunding

A process where small sums of money are gathered from many people to support a project or enterprise, usually through internet channels.

Financial Statements

Documents that provide an overview of a company or individual's financial condition, including balance sheets, income statements, and cash flow statements.

Public Funds

Financial resources collected and spent by government entities for the benefit and administration of public services.

General Partners

Individuals in a partnership who share equally in both the management of the business and the liability for the business's debts.