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Explain the concept of lifetime value of a customer.
Max Weber
A German sociologist, economist, and political scientist known for his work on the development of modern Western society and the concept of the "Protestant Ethic."
Consumerism
The tendency to define ourselves in terms of the goods we purchase.
Rationalization
The process of replacing traditional and emotional thought with reason and practicality, often in the context of industry and bureaucracy.
Culture
The shared beliefs, customs, practices, and social behavior of a particular nation or people.
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