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With a CRM approach, how might a firm select different methods of contacting and communicating with customers based on their value?
John D. Rockefeller
An American industrialist and philanthropist who played a pivotal role in the establishment and growth of the oil industry.
Settlement House Movement
A social reform movement that began in the late 19th and early 20th centuries, aimed at improving the lives of the poor by establishing community centers in urban areas.
Hull House
A settlement house founded by Jane Addams and Ellen Gates Starr in 1889 in Chicago, aimed at improving social and living conditions for immigrants and the poor.
Denis Kearney
An Irish-American immigrant known for his role in the late 19th century as a labor leader in California, advocating against Chinese immigration.
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