Marketers Calculate the Metric of ________ by Dividing the Number

question 124

Multiple Choice

Marketers calculate the metric of ________ by dividing the number of visitors to a website who complete a desired activity by the total number of visitors to the site.

• A) click-through rate
• B) conversion rate
• C) margin on sales
• D) cost-per-click
• E) churn rate

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Definitions:

Legal System

The system of rules and guidelines, usually enforced through a set of institutions, used to govern a community, society, or country.

Confidence

The feeling of self-assurance arising from an appreciation of one's own abilities or qualities.

Serial Murderers

Individuals who commit a series of murders, usually with psychological gratification as their primary motive.

Empathy

The ability to understand and share the feelings of another from their perspective.