What Is the Difference Between a Click-Through Rate and a Conversion

question 51

Essay

What is the difference between a click-through rate and a conversion rate? Explain why marketers may want to use both metrics.

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Definitions:

Transcendentalists

Philosophy of a small group of mid-nineteenth-century New England writers and thinkers, including Ralph Waldo Emerson, Henry David Thoreau, and Margaret Fuller; they stressed personal and intellectual self-reliance.

Farm Labor

Refers to the workforce involved in the agricultural sector, including both skilled and unskilled workers engaged in farming tasks.

Seneca Falls Convention

The first women's rights convention held in 1848 in Seneca Falls, New York; it marked the beginning of the women's suffrage movement in the United States.

Abolitionist Movement

The movement primarily in the United States that sought to end the practice of slavery and the slave trade in the 18th and 19th centuries.