To Determine the ________, Marketers Need to Know the Number

question 52

Multiple Choice

To determine the ________, marketers need to know the number of customers at the beginning of a given time period and the number of customers lost over that same time period.

• A) churn rate
• B) conversion rate
• C) cost-per-order
• D) click-through rate
• E) margin on sales

---

Definitions:

Loaded

Often relates to questions or statements designed to elicit emotional responses or contain an implicit assumption.

Yea-Saying

The tendency of respondents to agree with statements or questions regardless of their actual opinion, often leading to bias in survey responses.

Loaded

A term used to describe questions or statements that are designed to elicit emotional responses or include assumptions, potentially biasing the response.

Simplistic

An approach or explanation that oversimplifies a concept or issue, often ignoring complexities and nuances.