Through Its CRM Program, an Online Clothing Company Records Information

question 6

Multiple Choice

Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through an email or an online advertisement. These interactions are examples of ________.

• A) customizations
• B) touchpoints
• C) analytics
• D) optimizations
• E) impressions

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Definitions:

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.

Urethra

A tube that connects the urinary bladder to the urinary meatus for the removal of fluids from the body.

Meatus

A natural passage or opening in the body, such as the external opening of the urethra.

Medulla

The inner region of an organ or tissue, especially the medulla oblongata in the brain or the inner part of the kidney.