________ Are Measures That Marketers Can Use to Watch the Performance

question 73

Multiple Choice

________ are measures that marketers can use to watch the performance of their marketing efforts.

• A) Predictive analytics
• B) Marketing metrics
• C) Marketing controls
• D) Touchpoints
• E) Data warehouses

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Definitions:

Life Insurance

A type of insurance that pays a specified amount upon the policy holder’s death; a creditor often requires a borrower to take out life insurance to cover the loan in the event the borrower dies before the loan is paid.

Social Security Credits

Denotes the basic unit for determining eligibility for Social Security benefits, based on the amount of earned income over a worker's lifetime.

Collect Social Security Benefits

The act of receiving payments from the U.S. Social Security Administration, typically due to retirement, disability, or survivorship.

Working Lifetime

The total period in an individual's life during which they are actively engaged in employment or generating income through work.