To Take Advantage of the Massive Amount of Data Now

question 148

Multiple Choice

To take advantage of the massive amount of data now available, a sophisticated analysis technique called ________ is becoming a priority for many firms.

• A) data mining
• B) prospecting
• C) cold calling
• D) data warehousing
• E) data tallying

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Definitions:

Strong Base

A substance that can completely dissociate in water to produce hydroxide ions and a corresponding cation.

Hydroxide Ions

Negatively charged ions made of oxygen and hydrogen (OH-), which characterize basic solutions.

pH

A numeric scale used to specify the acidity or basicity of an aqueous solution, ranging from 0 to 14.

Strong Acids

Acids that completely dissociate into their ions in water, significantly increasing the concentration of hydrogen ions in a solution.