A Catalog Retailer Studies About 3,500 Variables Over the Lifetime

question 22

Multiple Choice

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are single, between the ages of 22 and 35, and have no children are its least profitable customer segment. By severely reducing the number of communications and promotional offers sent to this segment, this catalog retailer has engaged in ________.

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) web scraping
• E) market basket analysis

---

Definitions:

Parental Conflict

Refers to disagreements and disputes that occur between parents or guardians, often impacting family dynamics and child development.

Living Standards

A measure of economic welfare that is determined by the goods, services, and luxuries available to an individual or society.

Friendship Networks

The web of relationships formed through friendships, providing social support, companionship, and social capital.

Married People

Individuals who have entered into a legally recognized union, known as marriage, which establishes rights and obligations between them.