To Determine What Type of Information to Add to Its

question 106

Multiple Choice

To determine what type of information to add to its website in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in online. This study is an example of ________.

• A) ethnographic data
• B) a secondary data source
• C) a primary internal data source
• D) data mining
• E) a primary external data source

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Definitions:

Potential Mate

An individual who might be considered as a partner in a romantic or sexual relationship based on certain desirable attributes or compatibility factors.

Social Status

The position or rank of a person within the social hierarchy, influenced by factors such as wealth, occupation, education, and family background.

Parental Investment Theory

A theory in evolutionary biology that suggests differences in mating behaviors and parental investment are a result of evolutionary pressures.

Mating Strategies

Behavioral approaches employed by individuals to attract or choose partners for reproduction.