Data Mining Can Be Used to Identify Customers Who Are

question 128

True/False

Data mining can be used to identify customers who are not profitable and who should be abandoned.

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Definitions:

Life Expectancy

The average number of years an individual or demographic is expected to live, based on statistical analysis of various factors like health, lifestyle, and geographical location.

Error Variable

A variable in statistical models that captures the difference between observed and predicted values, often due to randomness or unexplained variation.

Probability Distribution

It is a mathematical approach that calculates the probability of various possible scenarios in an experiment.

Significance Level

The threshold in hypothesis testing that determines whether the evidence is sufficient to reject the null hypothesis.