Examlex
Explain three ways in which Big Data can help marketers create competitive advantages.
Douglas Holt
Douglas Holt is an academic known for his work on branding and cultural strategy.
Cultural Branding Model
is a strategy that ties a brand to the cultural narratives and practices of its target audience, aiming to resonate deeply with their identity and values.
Relevance
The degree to which something is related or useful to the matter at hand, often used to assess information, strategies, or actions.
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