Using ________, a Company Modifies a Basic Good or Service

question 84

Multiple Choice

Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer.

• A) undifferentiated targeting
• B) positioning
• C) customized marketing
• D) mass customization
• E) differentiated targeting

---

Definitions:

Hegemonic

Relating to or denoting the domination of one social group or nation over others, often manifesting in cultural, economic, or political influence.

Emphasized Femininity

A concept that refers to a set of socially constructed ideals of female behavior that emphasize compliance, nurturance, and deference to men's power and interests.

Dominant Forms

Refers to the most powerful, prevalent, or influential forms or versions of something in a particular context or society.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men as influenced by cultural, societal, and personal standards.