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Describe the Different Types of Big Data Sources Available to Marketers

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Describe the different types of Big Data sources available to marketers. How can marketers use this information?


Definitions:

Progressive Relaxation

A method of reducing stress and anxiety by tensing and then relaxing each muscle group in a sequential order.

Classical Conditioning

A learning process that creates new associations between a neutral stimulus and a naturally occurring stimulus, resulting in a learned response.

Token Economy

A behavior modification system that utilizes tokens as reinforcing stimuli which can be exchanged for desired rewards.

Systematic Desensitization

Systematic Desensitization is a behavior therapy technique used to reduce phobic disorders by gradually exposing the person to the anxiety-producing stimulus in a controlled manner.

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