Which of the Following Is an Approach to Calculating Customer

question 35

Multiple Choice

Which of the following is an approach to calculating customer lifetime value?

• A) Markhov chain modeling
• B) machine learning
• C) scanner data
• D) sentiment analysis
• E) A/B testing

---

Definitions:

Horizontal Price Fixing

An illegal practice where competitors agree to set their prices at a certain level, rather than competing fairly.

Shipping Fees

Charges applied for transporting goods from one location to another.

Hart-Scott-Rodino Act

U.S. legislation that requires large companies to file a report with the Federal Trade Commission and the Department of Justice before completing certain mergers, acquisitions, or transfers of securities.

Waiting Period

A mandated time interval between when an action is taken and when some related action may occur or when its effect comes into play.