________ Are Techniques That Use Large Quantities of Data and Variables

question 37

Multiple Choice

________ are techniques that use large quantities of data and variables to forecast specific future outcomes of marketing efforts.

• A) Marketing analytics
• B) Conversion rates
• C) Marketing metrics
• D) Search engine analytics
• E) Predictive analytics

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Definitions:

Operations

The day-to-day activities involved in running a business that lead to the production of goods and delivery of services.

Journalizing

Journalizing is the process of recording transactions in a company's journal prior to posting them to the general ledger.

Posting Process

The procedure of transferring entries from a company's journal into the appropriate accounts in its ledger, which helps in summarizing financial activities.

Trial Balance

A financial record-keeping sheet that consolidates the balances of various ledgers into uniform debit and credit column totals.